It was a bitterly cold evening, but that didn't stop more than fifteen people from attending Scott Wolpow's presentation last night. And it was a great presentation about what you needed to know before you create a website. Of course a lot of people who attended the gathering were budding entrepreneurs. Others, like me, were interested in finding out how to make their website more effective.
The one important piece of nugget that I retained (and there were many good nuggets that Scott gave out) was that content is king. You have to have something worth saying in your website that people will seek out. Given that, then one of my challenges is how to make this website relevant. I think that's a challenge for anyone who has a website. His main suggestion, if you really don't know anything about a website and your funds are limited, is to create a simple, turnkey website. As your business grows, you can improve it. In essence you never stop improving your website because it will be constantly changing.
Scott also said that he networks all the time and by networking, he is interested in how he can help people make connections. I think that's nice and I like how he defines networking. So to be a helpful person I'm giving Scott a plug; if you're interested in putting a website together, contact Scott at Scott@wolpow.com, and see if he can be helpful in building your website. Judging from his presentation, he knows a lot and he's a nice guy.
The presentation was sponsored by QEDC, also known as the Queens Economic Development Corporation, a non-profit that exists to help people in Queens to start and grow their businesses. Their website is www.queensny.org/qedc.
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